E-commerce Profit Truth
Your margin is not what the platform tells you it is.
Shopify shows you sale price minus product cost and calls it margin. Reality includes apps, transaction fees, payment processing, returns, disputes, advertising, and the cross-currency hit on settlement. We rebuild margin from first principles.
- Live tools
- 1
- In build
- 1
- Total planned
- 7
Tools
Shopify True Cost Calculator
LivePlan + Apps + Transaction fees + Payments fees + Currency conversion — what you actually pay every month.
Open calculator →Dropship Real Margin
BuildingIncludes ad spend, return rate, dispute rate, and supplier currency markup. Built from real operator data.
Amazon FBA vs Shopify Breakeven
PlannedAt what AOV and volume does FBA beat Shopify+ads? Inputs include category, weight, return rate.
Multi-Channel Profit Comparison
PlannedShopify, Amazon, Etsy, eBay — same SKU, true cost per channel.
Landed Cost Calculator
PlannedProduct + shipping + duty + insurance + customs broker — what a unit really costs to land on your shelf.
ROAS Breakeven
PlannedRequired return on ad spend for each margin tier. With and without LTV adjustment.
Return Rate Impact
PlannedEvery 1% increase in return rate often equals 2–3% margin lost. We show why.
Why this category exists
Apps quietly eat margin
Most stores carry 8–15 paid Shopify apps. At an average of $25/month each, that's $2,400+/year that doesn't show up in any product margin calculation.
Currency settlement spreads
If you sell in USD but settle in NZD/AUD, your effective margin drops 2–4% via Shopify Payments' FX markup unless you use a multi-currency bank account.
Dispute reserves are real
Card disputes carry $15+ fees plus chargeback amount. A 0.6% dispute rate erodes 1.5%+ off effective margin for a typical AOV.
FAQ
- Do you account for Shopify Capital cash advance pricing?
- Yes, in the standalone Shopify Capital cost tool (planned). The base Shopify True Cost Calculator doesn't include financing.
- How do you model app spend if I haven't installed all apps yet?
- The calculator includes typical-bundle defaults (e.g., Klaviyo, Loop, Judge.me) at their public pricing. Override to match your actual stack.